Surreal Digital

Surreal Digital is an art marketing agency in London. Clients I work with include art galleries, artists, art collectives, art startups, and tech & e-com startups.

As with all start-ups, I find myself wearing many different hats daily to meet the agency’s and its customers’ marketing goals. The most relevant ones are:

Creative Strategist: I am responsible for conducting comprehensive market research and ideating innovative ad creatives in various formats. Over the last three months, I have achieved exceptional results, doubling Return On Ad Spend (ROAS) and generating more than $65k in revenue through viral ads. I collect and analyze customer data, establish best practices based on test outcomes, and continually gather new ad ideas through content sources, competitor analysis, and customer feedback.

Art Director: I am the driving force behind the visual essence of campaigns. By interpreting client briefs, I craft captivating visual concepts that resonate deeply with our intended audiences. I oversee the creation of compelling artwork, utilising my design expertise and market insights to ensure each campaign not only communicates its message effectively, but also captures a unique visual and artistic style in every piece we create.

Social Media Manager: Currently managing the company's social media accounts. I designed, wrote, and scheduled all the content. Find more works here. Participated in the development and execution of marketing strategies focused on customer analytics, Instagram analytics, and latest social media trends.
I also manage client accounts, the most relevant one is Christopher Obetz’s, an artist with over 100k followers on Instagram. I rebranded his other Instagram account that you can check @popartcr.

Website Setup Expert: I create websites that help artists sell their art and make it easy for art collectors to buy. With expertise in designing and setting up Shopify websites, I optimise the e-commerce experience, driving sales and revenue. Additionally, I manage Print on Demand services, simplifying the process of selling art prints and expanding artists' reach. An example of a successful website setup can be found here.

Also, I co-created an art marketing course teaching artists how to grow their social media, make viral content and get customers organically through social media channels.